Mad Cucumber

Infographics | Visual content polls

The Mad Cucumber is a vegan lounge and restaurant in Bournemouth that serves a variety of vegan and meat-free dishes as well as funky smoothies. They are well loved and appreciated for their cheerful, rustic venue, cozy atmosphere and their delicious vegan recipes.

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The Mad Cucumber reached out to us as they were struggling to translate their atmosphere and feel from their venue in the real world to the digital world. We brainstormed and conducted social media audits for the Mad Cucumber and pitched our services and found that our visual content service was the best solution to their pickle. 

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We came up with a variety of ways to utilise visual content to boost their brand online. Our first suggestion was utilise infographics, specifically DIY recipes of how to make some of their favourite smoothies at home. We incorporated this across their email marketing campaigns, website, and social media channels. Despite thinking that this may stray your customers, it successfully attracted more customers for the Mad Cucumber. We got the Mad Cucumber to emphasise whilst this can be made at home, their cooks make it best. 

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Another service we implemented was visual content polls, where we got their customers to interact on what new recipes they would like to see on the menu. This was a great tactic in getting people to engage with the brand as well as create future demand and visits once they re-opened post Covid-19. Also, a lot of the ingredients they use are seasonal and locally sourced, as well as being completely vegan, which created further desire in the customers to go and enjoy the same atmosphere, equipment, and ambience at the venue.

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Therefore, it was a fun and visually creative way to get customers involved, further supporting the built up community, which led towards a lot of them wanting to come in for a proper drink to enjoy!